Jemmia is a diamond jewelry brand. The project focused on making the website easier to use and on building campaign pages with visual depth, while keeping load times fast.
Problem
Content had to go live in several languages quickly, and marketing campaigns needed impressive landing pages that would not slow the website down.
Decisions
- Stay close to Haravan: keep the platform’s structure so future updates stay easy.
- Controlled 3D landings: use 3D for major campaigns and optimize it so it does not hurt page performance.
- AI for translation: translate content automatically and fine-tune the output to reduce cost.
Lessons learned
3D campaign pages only pay off when there is a clear performance plan from the start, especially on mobile.